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Scandi it-girl Matilda Djerf is the ultimate Gen Z style icon. Perfectly combining the dreamiest elements of the clean girl aesthetic, with the preppiness of the Coastal Grandma trend, her minimal yet beautiful outfits ultimately feel classic and effortless to their core. With over 2.8 million followers on her personal Instagram and almost 500k on her trailblazing brand Djerf Avenue’s page, Matilda is the queen of chic, laid-back style that serves 10/10 timelessness whilst still feeling perfectly of the moment.

Whilst pairing a white tee with jeans and an oversized leather blazer hardly feels revolutionary, there is in fact an art to nailing the perfect understated look, and Matilda’s autumn/winter style is particularly inspiring, managing to combine comfort and practicality whilst still capturing an essence of Scandi cool in one. If you fancy emulating the best parts of Ms Djerf’s cold weather wardrobe, keep reading, and take notes!

The Classic Oversized Suit

The perfect outfit does not exis-

A slouchy, oversized suit is a staple in every cool girl’s wardrobe, and no-one pulls it off quite like Matilda. Marrying the best elements of a masculine silhouette with a comfy trainer or chunky boot, a classic blazer and suit trouser creates an effortlessly put-together look that requires minimal thinking power on a cold winter’s morning. Navy, grey and black work best for emulating this Matilda moment during the cooler seasons, creating a timeless outfit that ticks the boxes of cool, warm and comfy- what more could you ask for?

Shop the look here …

White Shirt and Itty Bitty Skirt

Wardrobe staples create an outfit that feels chic to the core, thanks to the timeless silhouettes of an oversized white shirt and pleated mini skirt which finds itself top of the trending pages across every store you can think of. Layer it up if you’re heading out with a pair of sparkly tights and a knitted jumper, or keep your legs bare for dinner party hosting season, and welcome the opportunity to show a bit of skin in these cold climates. 

Dress this look down in the daytime with a pair of New Balance or chunky boots, or stick to Matilda’s brief and throw on a pair of glittery heels to add some dreamy December sparkle. Your new go-to outfit just entered the chat.

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The Perfect Slouchy Leather jacket

Potentially one of the most basic wardrobe items, yet Matilda makes it feel brand new, who else is now pining for a slouchy, oversized leather jacket? 

Serving a dose of Matty Healy realness with the shirt and tie combo, this look is once again evidence that a neutral colour palette can be just as effective in serving memorable and fashion-forward looks that both minimalist and maximalist dressers will be obsessing over. Perfect for taking an outfit from daytime to evening, leather is a staple material for autumn/winter layering, and looks great with an oversized scarf and tote bag thrown over the shoulder too.

Throw your hair up into a messy bun for a Parisian take on the look, or stick with Matilda’s signature bouncy blowout for the ultimate in Djerf styling.

Shop the look here …

The Classic Neutral Roll Neck

Chic to the max, Matilda knows how to take even the most basic of wardrobe items and make it something we suddenly can’t live without. Pair it with jeans, a midi skirt, layered over a dress or on days at home when you’re resisting putting the heating on, and say hello to your new layering must-have. Opt for a neutral colour palette for maximum wearability, and perfectly transition from afternoons mooching around Waterstones to cosy evenings in the pub with a hot glass of mulled wine. The stuff dreams are made of.

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Puffer Jacket Cosiness

Puffer jackets are the *it* winter coat of recent years, and if we hadn’t already been inspired by Emma Chamberlain’s iconic black vinyl puffer in the neverletyougo music video, then consider this ultimate cosy look from Matilda the final straw.

Industry style leaders such as Gucci X North Face and Prada have released iconic and sought-after puffer coats for the past few seasons, and as the trend has trickled down to the highstreet, it’s safe to say that the humble puffer is here to stay.  Practical, warmand stylish, they make for the perfect winter coat, and in the subzero temperatures of Sweden, it’s easy to see why they’re a go-to for style muse Matilda. From budget friendly options at Primark, to investment pieces at Stella McCartney, getting your hands on a warm AF puffer might be the most sensible purchase you make this season. 

Shop the look here …

Biker Chic

Colour lovers, this one’s for you. Matilda may be known for the simpler items in her wardrobe, but every now and then she steps out in a piece that’s currently trending and the Internet goes wild. Rosalia’s ‘Motomami’ album is at the core of this trend, with other celebs such as Bella Hadid, Hailey Bieber, Emily Ratajkowski and Kylie Jenner all being spotted in motocross inspired ‘fits over the past few months. 

Although traditionally biker jackets are best when worn true to size, in this photo we can see Matilda in an exaggerated, oversized version, not only making for a cute appearance but also allowing room for layers and thick jumpers underneath- we love to see it.

Whether you choose to go vintage or find one on the highstreet, the trend is one that’s only just taking off, so get in there quick if you fancy being ahead of the curve. 

Shop the look here …

The Ultimate Longline Jacket

A longline grey coat may have previously felt like something your mum insisted on you wearing in year 7, but as soon as Ms Djerf posts it on the ‘gram you know it’s time to rethink your previous misconceptions.

Another one for the days when comfort is of the highest priority, this multi-texture look is equal parts chic and reminiscent of pyjamas, which quite frankly makes for the dream combination. The lightweight, stripe linen trousers add an easy breezy feel to the look, with the addition of a thick grey jumper and scarf tossed over the shoulder offer some well needed warmth. The perfect Saturday morning errands outfit, simply add a cinnamon latte and banging playlist and your hot girl walk attire is complete. 

Shop the look here …

Cute Score 100: The Crochet Bucket Hat

Typically more of a summer styling addition, Matilda proves that the crochet bucket hat isn’t just for the warmer seasons. Whilst it may not provide as much cosiness as a beanie or baseball cap, the crochet bucket hat is one that adds a dose of colour into a more minimal outfit, and some protection against the elements on days when the weather can’t make up its mind. 

Whilst fluffy faux fur and shiny, leather hats may be the immediate go-to for winter headwear, this look is proof that your summer items can be transitioned into the winter period when done correctly. Get yourself a hat that does both! 

Go full Matilda and pair with the aforementioned oversized leather jacket, and achieve ultimate cool girl status by clashing textures with this statement piece.

Shop the look here …

September’s signature new term feeling is almost upon us, and with that comes memories of fresh notebooks, squeaky clean shoes and a sharp AF uniform ready to tackle a new year of learning. Whilst thankfully the days of algebra and anthology revision are behind us, that breath-of-fresh-air feeling that hits as soon as September approaches is one that never gets old. If you’re looking to turn over a new leaf as autumn creeps ever closer and transitional dressing makes it way onto your Pinterest suggested searches, the high-streets new-in sections are sure to have you covered.

From light knits perfect for your last few alfresco dinners to tailored trousers that go with literally everything, high-street heroes including H&M, Weekday, Arket and & Other Stories are primed and ready to swing into action as the next payday approaches. Including wardrobe basics and fun, of-the-moment designs sure to amp up your clothes rail, this new-in edit is almost as hot as this summer’s heatwave.

Our top picks from H&M…

Our top picks from Weekday…

Our top picks from & Other Stories…

Our top picks from Arket…

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Bali, Berlin, New York or The Netherlands- the choice is yours. Travel season is here and despite the constant cancelled flight scares and do-you-or-don’t-you-have-Covid before flying, excitement levels are high! 

Whilst at one time your dinner and beachside looks were the centre of attention, the humble airport outfit has since taken centre stage as the first of many important decisions to make on your travels (next being if you order a beer or Prosecco at Wetherspoons pre flight). 

Influencers from Sarah Ashcroft to Molly-Mae Hague have set the standards high, but the truth is: comfort is still the number one priority. Breezy, thin and breathable layers are best, with leggings or joggers taking top spot as the bottom half option of choice. Throw a linen shirt over a crop top, chuck some extra thick socks in your tote, download your fave playlist and boom, prepare for warmer climates and Piña Coladas on tap!

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Does anyone else feel like they have been counting down to the Easter long weekend for what feels like forever? After being lulled into a false sense of Spring with a couple of 17 degree days earlier last month (more fool us!), it’s safe to say our wardrobes are an accumulation of jumpers and tentative Birkenstocks, making picking an outfit for this very meh weather much more of a challenge. Despite confused wardrobes, something we can be sure to bank on: celebrating the first ‘normal’ Easter in two years! Who would have thought it?! If your plans for the long weekend include a pitcher of Porn Star Martini and spending as little time at home as possible, your past lockdown self will certainly be thanking you.

Keep scrolling for the ultimate in going ‘out’ out inspo, featuring the best of the best of new-in. Think staple pieces in the form of leather trousers, basic yet chic black tops and straight leg jeans, as well as trend led items including corset tops and colourful prints that scream dopamine dressing in all its glory. Meet you at Spoons!

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There’s no doubt that as the leaves turn a Harry Styles approved shade of golden and the morning air feels crisper as the days trundle by, the need for an extra layer increases quicker than a box of Celebrations stays full on Xmas morning. 

If you’re not ready to say goodbye to your summer dresses and midi skirts then look no further, because with the right layering pieces on hand, anything is possible (well, almost anything). Add under band tees or strappy dresses and expand your cool weather wardrobe tenfold by coordinating or mismatching thin knits, turtlenecks or long sleeve tees till your hearts content, all whilst staying smugly warm in the process. And for the days when comfort is the ultimate priority (e.g. every day), chuck a new-in or well loved knit over your favourite summer smock and embrace all things bold and baggy- sometimes you need an entirely shapeless ‘fit and we ain’t judging ya for it. 

Including picks from some of our fave brands including Monki, Boden, Sezane and Reformation, consider your autumnal wardrobe levelled up.

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Leandra Medine Cohen of Man Repeller (RIP) called and she wants her balaclava back. 2021’s hottest winter (oxymoron of the year) accessory has entered the building and it’s a marmite one to say the least. In mainstream approved company alongside beanies, baseball caps and bucket hats, the balaclava is a pandemic’s accessory dream, covering the mouth (and in some cases nose too) to create the ultimate cosy must-have to chuck in your tote bag throughout the next few months. American outdoor store REI reported a 40% year-on-year spike in sales of this controversial accessory in 2020 alone, proving it’s one to add to basket ASAP if you want to be ahead of the game in adopting this trend for winter.

Conceal greasy hair and one-too-many-wines induced breakouts, all whilst remaining 10/10 snug waiting for the bus, and thank us later when you can laugh in the face of your cold and fashun doubtful pals…

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Sigh- summer is fin, our socialising battery is running seriously low, and as the weather cools, the desire to stay home with a takeaway and Strictly Come Dancing on a Saturday night increases, and we’re kinda not mad about it. Our past lockdown tired selves are quite possibly screaming into the void right now, but turns out getting dressed up every day isn’t all it’s cracked up to be, and we’re heading into the new season ready to practice balance, compassion and self-care in giving our bodies what they really need.

Netflix is evidently on the same page, as our ‘to watch’ list is looking seriously juicy lately, and with that comes the need for mood lighting, the perfect snack selection and of course, the comfiest of loungewear for the ultimate relaxation experience. Whilst our collection of elasticated waistband garms increased tenfold in 2020, there’s no harm in giving a little update to these well worn and trusty pieces, and the gems of the high street and our fave online shopping destinations have not disappointed. 

From Future Self to Skims, H&M to Reiss, there’s something for neutral, colourful, cosy and breathable loungewear lovers alike, and all there’s really left to say is SORRY to your bank balance …

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In the words of Shrek (a one-liner ICON if we ever did see one), ogres have layers, onions have layers, and as it turns out, so do we as soon as the month of October hits and the weather cools enough to warrant a PSL before work every day. It’s called self-care, look it up.

Thin knits, gilets, turtlenecks, trench coats and hoodies, layering is an indecisive dresser’s dream, with the option to mix, match and marry up your fave pieces to create a curated cocktail of a look that exudes cool-girl chic. We’re stepping it up this season as the first autumn since 2019 when socialising is properly on the cards. Embracing trends such as shackets, collared polos, leather trench coats, the humble grandad vest and knitted co-ords galore to really step up the style game, inspire stares in the street and ‘omg where did you get that?’ comments over bottomless brunch.

It’s hard being as much of an autumn style icon as the cast of Gilmore Girls, but someone has to do it!

Zoe

When it comes to layering as the autumn months roll in, I love the transitional stage where you can still wear something typically “summery” but with a long sleeve t shirt or roll neck underneath and some chunky black boots to activate the autumn. I love a silk slip dress for this, and if you need some extra layering, throwing on a cropped oversized jumper always works well here too!

*ASOS, ASOS DESIGN ultimate turtle neck long sleeve top in white, £12 | *All Saints, HADLEY EPOTO SILK BLEND DRESS, £199 | *All Saints, BILLIE LEATHER BOOTS, £249 | *ASOS, ASOS DESIGN oversized sweatshirt in washed grey, £22

Charlotte

Now I have to say summer is my favourite season for dressing so I’m always a tinyyyy bit upset when the autumn rolls around, but as long as it’s still semi-warm enough for skirts without tights (aka the actual devil) then I can just about manage. I’m obsessed with everything Saturday by Megan Ellaby make and their amazing printed roll necks are a layering dream- if I could have one in every colour I seriously would.

Having said I don’t love cool weather dressing, I do have a bit of a thing for nice jackets and my coat collection is somewhat out of control, however, it doesn’t feature a trench so I feel like this needs to be my next purchase.

H&M, Faux shearling gilet, £19.99 | *I Saw It First, Khaki Maxi Trench Coat With Self Tie Belt, £75 | *ASOS, ASOS DESIGN knitted cami cropped jumper in black, £30 | Saturday, The Janey Blue Tiger Print High Neck Top, £40

Lareese

I live for autumn dressing! Give me all the layers, coats, knitwear and gilets over summer clothes any day. For between-the-seasons styling, you can still get the wear out of your dresses by layering them up with an oversized blazer or a collarless jacket and boots, then when it starts to get a bit chillier dial up your winter warmers and introduce your belted wrap coats and woolly textures.

*Marks and Spencer, Padded Collarless Puffer Jacket, £55 | *Mango, Textured cotton-blend dress, £69.99 | *Cos, OVERSIZED-FIT BLAZER, £135

Danielle

One of the best places to shop for layers that is often overlooked is Uniqlo. For me, they’re the OG basics brand and everything I’ve bought from there is always great quality and a really lovely shape. You can never go wrong with a mock neck long sleeve, which is like a turtle neck but not as restrictive and a bit more flattering. This can be worn over a vest and under a flannel or cardigan – which by the way, I think will be bigger than ever this winter.

*Weekday, Lash Extra High Mom Jeans, £40 | *Uniqlo, U HEATTECH COTTON MOCK NECK LONG SLEEVED TOP, £19.90 | *Uniqlo, HEAVY FLANNEL CROPPED FIT SHIRT JACKET, £34.90 | *Uniqlo, U SWEAT V NECK CARDIGAN, £34.90 | *Uniqlo, SOFT SOUFFLÉ YARN V NECK CROPPED CARDIGAN, £24.90

Darcey

I’m going for the ‘walking my dog in the countryside’ vibe today. I think a hoodie paired with a gilet is perfect for Autumn and the transition to cooler weather. Especially for someone like me who can be quite warm all the time, so a gilet is a perfect middle-man until the winter coats come out the wardrobe. This green gilet from ASOS is unreal, in my basket ASAP! I’ve paired it with some black leggings (I’m channelling muddy paws) and these chunky knee-high boots which look perfect for stomping around in and can definitely be worn with so many different Autumn/Winter looks.

*ASOS, ASOS DESIGN gilet puffer jacket in green, £38 | *Weekday, Oversized Hoodie, £30 | *Marks and Spencer, High Waisted Leggings, £9.50 | *ASOS, ASOS DESIGN Wide Fit Carla chunky flat boots in black, £40

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AD in partnership with Depop

No doubt you’re already familiar with the wonderful world of Depop – the Instagram-meets-eBay fashion app changing the way we shop for the better.

Carrying fashion behemoths like Balenciaga and Gucci to the cool-girl brands and faithful high-street names, you can peruse the virtual Depop rails and discover second-hand, vintage and designer gems at the click of a button, and from the comfort of your own couch. Huzzah!

Not only is it considerably more convenient than battling your way through the infamous Zara queues of a weekend, it’s also a more conscious way to get your hands on the labels you love to wear, giving items that are destined for landfill a second lease of life.

Having a clear out no longer requires multiple sweaty trips to the charity shop or organising a car boot at 7am on a Sunday. Whether it’s too big, too small or never worn before with the labels still intact to prove it, selling your once-loved items on Depop is a great hassle-free way to recycle your outfits and give the clothes that already exist in the world their due wear.

Shop the Team Zoella Wardrobe here!

As a platform, Depop operates in much the same way as Instagram, with an incredibly user-friendly interface that makes scrolling for outfits outrageously easy – sleep, eat, Depop, repeat, kinda easy. You can follow your favourite sellers and view their wares in a feed, much like Instagram, with hashtags to help filter your search. Not sure what you’re looking for? You can browse by category, check out the trending ‘what’s hot on Depop’ items and utilise the My DNA function to see personalised recommendations based on your style to save you the legwork.

Alongside its commitment to circular fashion, Depop champions entrepreneurial spirit and has given smaller, independent creators a platform to launch their very own fashion brands, so if you’re in the market for a dress no one else will be wearing, Depop’s got the scoop on one of a kind wares, as well as the up-and-coming names and trends to watch out for.

To set up shop and start selling your garms, all you need is a mobile number, an account name and a PayPal account and you’re good to start listing your lewks. Simply upload your snaps, write an appropriate description to go with your product (you can go as catchy and clickable or as product focused as you like) name your price and build your empire.

With the start of a new season, the team were looking for ways to declutter our wardrobes responsibly and part with the items that no longer spark joy – come through, Depop!

Featuring brands from All Saints to H&M, Zara and Nobody’s Child, you can browse the Team Zoella page and get snapping up some pre-loved ‘fits that didn’t quite get the wear they deserve with us (lockdown really did that).

Click through the gallery below and come and join us over on the app. Got a question about any of our items? Feel free to drop us a PM by clicking the envelope on our shop page. Happy thrifting, fellas!

Charlotte’s Wardrobe

My online shopping habits have been a little intense since socialising became a thing again in 2021 so being able to find on-trend and new clothes at a cheaper price on Depop has been such a lifesaver! I love following my favourite influencers to be one of the first to see when they upload the clothes they no longer wear anymore and have managed to get some absolute steals in the past from doing so. Depop shops and small businesses thriving on the app also have a special place in my heart for helping me find super unique and special items that no one else has, and I love the individuality Depop encourages. 

I’m normally a bit of a hoarder when it comes to selling my own clothes and keep a lot of items ‘just in case’ but I actually feel incredibly free when I finally let something go and leave space in my wardrobe for something new and more ‘me’. It can be hard to part with items that have a sentimental value, but it feels really fulfilling being able to give them a new lease of life with someone new and helps me feel like I’m doing my part in helping clothes have a longer lifespan. 

Lareese’s Wardrobe

I’ve recently rediscovered the magic of Depop after signing up for a personal account years ago. I’m excited to clear some space in the wardrobe, safe in the knowledge that these items will continue on with their journey, passing from person to person just as it should be. 

I’ve still got a lot of love for these clothes, some of which I’ve barely had the chance to wear but in the interest of streamlining the wardrobe for an autumn spruce up, I’m begrudgingly rehoming them, so they’re guaranteed to get the wear they deserve. The leopard print dress from Zara is such an easy dress to throw on with Converse for workwear and layer up with tights, a leather jacket and boots in winter. The H&M check shacket is also a firm fave for in-between-the seasons dressing but with various lookalike prints in my possession (when I like something, I tend to really overdo it), I need to part ways with at least one of them. Depop to the rescue! It feels incredibly satisfying to upload your bits and bobs knowing it’s going to land straight in the hands of someone who will love and enjoy it all over again. Landfill: 0, Planet: 1.

Darcey’s Wardrobe

I’ve been using Depop for a really long time and have always loved it for selling clothes I no longer wear/can fit in! I’m selling a handful of bits which range in price, mainly all of it doesn’t fit me anymore but is such great quality still so deserves a loving home. I find dresses are my worst offenders for wearing once and never again, so I thought I’d list a few of those on here and see if it takes anybody’s fancy!

Danielle’s Wardrobe

I’m a complete Depop novice so I’m really excited to see how the platform operates and start a new secondhand journey with my wardrobe! I’ve always found vintage shopping harder as a size 20, but I’ve already found tons of garments that look great on the app already

I’m selling a few bits I’ve bought new and never worn because they just didn’t suit me, a brand new leopard print peplum top I love and keep thinking it might fit me one day, spoiler alert: it won’t! A light pink silk shirt I’ve loved for a while that I think deserves a new home, and a dress I’ve worn so many times for Christmas and New Year parties that I’m hoping will fund this year’s dress of the season!

Shop the Team Zoella Wardrobe here!

Stomp, stomp b*tch, September is here and chunky boots are BACK. Functional yet stylish, this is one new season purchase you can certainly justify as the weather cools but outfit possibilities heat up for those who love all things layering, jackets and jumpers. From Chelsea Boots to lace ups, Dr Martens to rain boots, having a couple of pairs of go-to styles in your repertoire is v wise now that, unlike last autumn/winter, we can venture out and about to shopping dates, brunch and Christmas markets (less than 100 days to go, people) galore. All we’re saying is you’ve got options, and it would be silly not to make the most of them…

So whether you’re already dreaming of a pumpkin patch or want to pair your boots with bare legs whilst you still can, get scrolling and saving and be sure to thank us later when the rainy days approach (cries).

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