TEAM ZOELLA MARCH 25, 2021

Denim: Completed it. An Extensive Run Down of the Best, Essential Pairs of Jeans In Every Cut

Whether you're about the flared, ripped, mom, skinny, straight leg or relaxed cut, finding the brand and fit of jeans that make you feel 10/10 in front of the mirror is always worth your time...

Now we know what you’re thinking: shopping for denim is up there with buying activewear or bin bags- part of an entirely non-enjoyable shopping experience but a sadly necessary one. But it’s worth pausing to remember that if there’s one small comfort that can be found from lockdown (along with lunch time showers and pyjama bottom Zoom calls) it’s being able to curate, order, try on and decide on your difficult-to-find clothing items from the comfort of your cosy bedroom. Hello post pandemic dinner looks- finding the perfect ‘jeans and a nice top’ bottoms just got a wholeee lot easier.

Denim shopping is the pinnacle of long-term wardrobe gratification that’s worth the initial struggle.

With that being said, if you’re feeling overwhelmed by the extensive mom, dad, boyfriend, girlfriend (aunt and uncle jeans anyone?) debacle, you’ve come to the right place! Not only are there endless styles to choose from, but the choice of where to spend your money can be a confusing one too. At one end of the spectrum we have the likes of Gap, Topshop, Mango and Zara- the locations you might want to frequent for your trend led denim picks like flares or super relaxed, wide leg jeans you know only work for certain looks and moods. But combine these picks with your ride or die, ‘can’t live without’ jeans from Levi’s, Frame, & Other Stories and Abercrombie and boom, jean wardrobe: completed it. Narrowing down and checking out the contenders for your perfect fit jeans might not be as easy as your Friday night takeaway ordering (stuffed crust x2 please), but denim shopping is the pinnacle of long-term wardrobe gratification that’s worth the initial struggle. 

Whether you’re about the flared, ripped, mom, skinny, straight leg or relaxed cut, finding the brand and fit of jeans that make you feel 10/10 in front of the mirror is always worth your time…

Mom

Skinny

Straight

Dad

Flared

High Waisted

Ripped

White

Relaxed

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TEAM ZOELLA JANUARY 28, 2021

The Essential Items Every Wardrobe Needs

In the spirit of Kate Nash and the importance of strong foundations, the skeleton of your wardrobe is where it’s at for guaranteeing you never have another ‘I have nothing to wear’ moment again.

In the spirit of Kate Nash and the importance of strong foundations, the skeleton of your wardrobe is where it’s at for guaranteeing you never have another ‘I have nothing to wear’ moment again. And whilst it might seem boring to invest in the neutral, plainer items that don’t thrill you as much as a funky leopard print number, nailing the basics gives you the option to switch in trend-led items quicker than you can press ‘add to cart’- now that’s savvy shopping if we ever did see it!

Depending on your individual style preferences, the exact essentials you opt for may differ, but regardless, your basic items will serve to compliment your personal style as it grows both through trends and general lifestyle changes.


Depending on your individual style preferences, the exact essentials you opt for may differ, but regardless, your basic items will serve to compliment your personal style as it grows both through trends and general lifestyle changes. Not only will nailing your wardrobe essentials help you to get dressed more efficiently on a busy morning (oh for the days when we used to leave the house), but it will also help you cut down on the £40 here and £60 there high-street orders that happen every once in a while but never seem to add much va-va-voom to your rail …


It really is as simple as that! Jeans that hug you perfectly, classic tops that can be layered or worn alone all year round, timeless outerwear in the form of a trench or leather jacket, white shirts that can be dressed up or down, ankle boots, trainers and heels you know you won’t need to buy Compeed for, and you’re well on your way to capsule wardrobe perfection!

Blazers

White Shirt

Neutral Trousers

Coats

Jeans

Layering Tops

Shoes

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TEAM ZOELLA JANUARY 21, 2021

Period Drama Inspired Fashion

Let us introduce: 'Regencycore'. Similarly to Cottagecore in its TikTok and Instagram origins, the phrase was coined following the influence of Netflix's latest hit Bridgerton, which has seen the appetite for period drama inspired fashion skyrocket.

Between Bridgerton, The Crown and The Queen’s Gambit, it’s clear that the escapism we seek from an evening of Netflix has transcended beyond simply a different reality, but to a different time period altogether. Let us introduce: ‘Regencycore’. Similarly to Cottagecore in its TikTok and Instagram origins, the phrase was coined following the influence of Netflix’s latest hit Bridgerton, which has seen the appetite for period drama inspired fashion skyrocket. 

From empire waistlines to pastel hues, pearl headbands, lace detailing and corseted silhouettes, it’s the ultimate throwback in romantic, whimsical dressing.

From empire waistlines to pastel hues, pearl headbands, lace detailing and corseted silhouettes, it’s the ultimate throwback in romantic, whimsical dressing. Decadence is the key here- minimalist, scandi dressers look away because this trend is rooted in more being more. And whilst it might seem that there are limited occasions with which you can get away with a pearl detailed blouse or renaissance inspired corset, the magic of regal dressing can be found in the small details synonymous with the trend that can be subtle but instantly recognisable. 

According to fashion intelligence outlet Lyst, searches for Regencycore fashion have gone wild following the Internet’s Jane Austen worthy love affair with Bridgerton, as searches for corsets were up 123%, pearl and feather headbands up 49%, long gloves up 23% and empire line dresses up a whole 93%. It’s clear that it’s not just the Duke and his spoon that have made a lasting impression on viewers.

Regencycore is reigning over the fashion world in 2021, and if it means an excuse to rewatch Bridgerton for the second (read: fifth) time running then so be it…

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