TEAM ZOELLA JUNE 3, 2021

Puff Sleeve Styles To Continue Your Cottagecore Obsession

Whilst last summer you were wafting around the house twiddling your thumbs and wondering how many takeaways was too many takeaways, this time around you can waft OUTSIDE, with friends, and look fabulous doing so!

Let’s be real, Cottagecore never really left the special place it found in our heart’s back in 2020, but the trend really does show no signs of slowing does as whimsical puff sleeves are IN right now. Whilst last summer you were wafting around the house twiddling your thumbs and wondering how many takeaways was too many takeaways, this time around you can waft OUTSIDE, with friends, and look fabulous doing so! 

Dreamy pastels are normally never far away when it comes to puff sleeves, as their romantic, feminine feel is a match made in heaven with the likes of an Easter egg colour palette- add in some gingham and you’re really onto a winner! Having said that, brands such as Rixo who favour a more statement colour wheel also nail puff sleeve drama too, proving the trend need not be exclusively for those who drool at the sight of pastel pink everything upon entering the shops. 

Serving peak bottomless brunch realness, keep scrolling for the creme de la creme of puff sleeve offerings!

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TEAM ZOELLA MAY 30, 2021

Weekly Wants: Pieces We Are Loving From & Other Stories

Dream wardrobe incoming: one scroll of the & Other Stories website and boom, your basket is full, you have 5 packages en route and your bank manager is on the phone wondering what the f*ck is going on.

Dream wardrobe incoming: one scroll of the & Other Stories website and boom, your basket is full, you have 5 packages en route and your bank manager is on the phone wondering what the f*ck is going on. Their irresistible combination of design influences from Paris, L.A and Stockholm means they nail new-in, on-trend yet classic styles every time, and you can shop safe in the knowledge that you can’t go far wrong where & Other Stories is concerned. 

This week the team are running you through their favourite ‘add to basket’ picks as the dreaminess of June 21st approaches and hugs, kisses, parties and picnics become the new, ‘new normal’. Insert all the heart eye emojis.

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TEAM ZOELLA APRIL 22, 2021

The Picnic Blanket Inspired Gingham Items You Need For Spring

If Miranda Priestly didn't deem florals groundbreaking for Spring, then we pose the second most wonderful print: gingham.

If Miranda Priestly didn’t deem florals groundbreaking for Spring, then we pose the second most wonderful print: gingham. Straight outta a British, cottagecore dream, gingham comes in many shapes, sizes and colour ways making it the ultimate evergreen trend during the Spring season. Triple points if you coordinate with your picnic blanket for all the outdoor socialising fun. 

Straight outta a British, cottagecore dream, gingham comes in many shapes, sizes and colour ways.

Pastel gingham had a real moment in 2020 as the iconic Sleeper Atlanta Dress took our Instagram feeds by storm, and this print’s timeless yet playful quirks make it a failsafe for those wanting to bridge out and add print or colour into their wardrobes. Checkerboard prints have made their way into homeware too, cementing that this easy breezy trend is here to stay for the season ahead. 

Primark has been the subject of Instagram Stories aplenty since shops reopened on the 12th April, and their selection of gingham delights is another reason to stick out those queues. Zara McDermott looked especially chic in this turquoise co-ord* from the icons at Primark HQ along with a ravishing selection of other £8 gingham goodies. Meet ya at the checkout!

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TEAM ZOELLA APRIL 8, 2021

The Nostalgic Nineties Pieces You Need To Do Kate Moss Proud

You're wearing low rise jeans, Britney is blasting through the radio and everything you're seeking in a relationship is inspired by the iconic Posh and Becks- yep, you've woken up in the '90s.

The ’90s called and they want their sh*t back…

You’re wearing low rise jeans, Britney is blasting through the radio and everything you’re seeking in a relationship is inspired by the iconic Posh and Becks- yep, you’ve woken up in the ’90s. More simplistic and toned down than its ’80s sister, the ’90s exudes cool girl, supermodel chic, with fun accessories in the form of mini bags, scrunchies and jelly shoes. If you’re a fan of playful, youthful style, this one’s for you…

’90s exudes cool girl, supermodel chic, with fun accessories in the form of mini bags, scrunchies and jelly shoes.

TikTok has been bursting with ’90s inspired ‘fits of late, many of which are helped along by the vintage and second-hand shopping revival that makes it easy to see, shop and style looks that have nostalgic influences. Alongside the wonders that the high street has to offer, Depop is high on the list of places to go for working this trend into your wardrobe, and it’s good for le old planet too!

If you’re new to the trend but wanna get in on this one quickly, here’s what you need to know, stat: slip dresses, low rise everything, light wash denim, capri pants, crop tops, halter necks, LBDs, mini skirts, chokers, cycling shorts, tie-dye and spaghetti straps galore. As this era was all about celebrity street and red carpet style, it’s always wise we look to the queens of this era when nailing a ’90s inspired look. We’re talking The Spice Girls, Kate Moss, Princess Di (yes we’re still not over her cycling shorts/athleisure looks), Jennifer Aniston, Sarah Jessica Parker, Halle Berry and Clare Danes- they are simply chefs kiss and you won’t go far wrong by following in their footsteps.

Some say to avoid the low rise fits and kitten heels, but we’re of the school of thought that there is no such thing as too Extra when it comes to this golden era of fashion. You heard it here first people…

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TEAM ZOELLA FEBRUARY 4, 2021

The Lingerie You Actually Want To Wear

If you too favour the humble granny pant and recoil in horror at a lace number that's almost certainly going too far up your you know where, we've got you covered (literally, full briefs all round) this February.

As much as we love the idea of slipping into some slinky, sexy lingerie as Valentine’s Day approaches, let’s be real and say that the fact we’ve lived in the same loungewear sets on repeat for the past 10 months probably suggests we’re more about comfort than we are sex appeal. Sorry ’bout it.

Underwear options have come a long way since the times of M&S black briefs, with a boom in online stores in particular stocking sexy but soft and often seamless underwear that feels like a second skin.

If you too favour the humble granny pant and recoil in horror at a lace number that’s almost certainly going too far up your you know where, we’ve got you covered (literally, full briefs all round) this February. And spoiler alert, comfort doesn’t have to equal boring when it comes to looks! Underwear options have come a long way since the times of M&S black briefs, with a boom in online stores in particular stocking sexy but soft and often seamless underwear that feels like a second skin. The options are endless and we’re spoilt for choice! 

Instagram savvy brands such as Dora Larsen and Womanhood are paving the way for comfort + colour + cuteness in the knicker department, offering a range of styles, coverage and contemporary designs that fit the priorities of modern women. Summed up so perfectly by Womanhood founder Tanya Robertson, “it’s no longer about choosing between comfort, style or designs that only cater to the male gaze”- we couldn’t agree more!

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TEAM ZOELLA JANUARY 28, 2021

The Essential Items Every Wardrobe Needs

In the spirit of Kate Nash and the importance of strong foundations, the skeleton of your wardrobe is where it’s at for guaranteeing you never have another ‘I have nothing to wear’ moment again.

In the spirit of Kate Nash and the importance of strong foundations, the skeleton of your wardrobe is where it’s at for guaranteeing you never have another ‘I have nothing to wear’ moment again. And whilst it might seem boring to invest in the neutral, plainer items that don’t thrill you as much as a funky leopard print number, nailing the basics gives you the option to switch in trend-led items quicker than you can press ‘add to cart’- now that’s savvy shopping if we ever did see it!

Depending on your individual style preferences, the exact essentials you opt for may differ, but regardless, your basic items will serve to compliment your personal style as it grows both through trends and general lifestyle changes.


Depending on your individual style preferences, the exact essentials you opt for may differ, but regardless, your basic items will serve to compliment your personal style as it grows both through trends and general lifestyle changes. Not only will nailing your wardrobe essentials help you to get dressed more efficiently on a busy morning (oh for the days when we used to leave the house), but it will also help you cut down on the £40 here and £60 there high-street orders that happen every once in a while but never seem to add much va-va-voom to your rail …


It really is as simple as that! Jeans that hug you perfectly, classic tops that can be layered or worn alone all year round, timeless outerwear in the form of a trench or leather jacket, white shirts that can be dressed up or down, ankle boots, trainers and heels you know you won’t need to buy Compeed for, and you’re well on your way to capsule wardrobe perfection!

Blazers

White Shirt

Neutral Trousers

Coats

Jeans

Layering Tops

Shoes

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