TEAM ZOELLA JULY 25, 2021

Fresh and Funky Graphic Tees That Are Guaranteed to Make a Statement

Slogan tees did the rounds a few years ago as feminist statements became the focal point of this out-there trend, but recently the focus has turned to fun, fresh and lighthearted graphics and sayings that spark a smile and ironic 'lol'.

Get ready for the stares and intense reading faces of those that walk past you in the street, it’s statement tee shirt time people! Slogan tees did the rounds a few years ago as feminist statements became the focal point of this out-there trend, but recently the focus has turned to fun, fresh and lighthearted graphics and sayings that spark a smile and ironic ‘lol’. 

Gen Z and TikTok humour are one likely influence, but this trend originally dates back to the early ’00s with everyone from queens Britney Spears and Paris Hilton rocking a graphic tee with a low rise jean. This streetwear staple is the perfect throw on and go item for days when you need to leave the house in a hurry and your bar/beach/dinner reservation is calling your name, and is guaranteed to earn you compliments aplenty from both strangers and pals alike- designs not to be worn on the days you want human interaction at a minimum!

Add some feel-good to your ‘fit this summer and embrace your playful side- it looks good on you …

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TEAM ZOELLA JULY 18, 2021

Easy Breezy Linen Pieces to Stay Cool, Calm and Collected In This Summer

Linen in any form is simply summer personified, conjuring up images of heatwave bbqs, shirts thrown on after a dip in the sea, baggy shorts to cycle into the sunset in and cute flippy dresses to sip on a sweet glass of Aperol.

Hello easy breezy wardrobe season- we’re so pleased to see you! Hot girl summer is in full force and it doesn’t have to mean body con dresses and heels that cut off blood supply to your toes, oh no, embodying hotness is about comfort, confidence and companionship with your besties and you best believe a cute linen ‘fit will have you well on your way to achieving this. 

Linen in any form is simply summer personified, conjuring up images of heatwave bbqs, shirts thrown on after a dip in the sea, baggy shorts to cycle into the sunset in and cute flippy dresses to sip on a sweet glass of Aperol. It evokes Call Me By Your Name summer vibes in a garment, and whilst we might not be jet setting to Northern Italy, we can sure as hell dress like it. Watch out Mr Chalamet.

If you’re easily hot under the collar (all of us after mentioning Timothée) then breathable linen is the fabric for you, letting your skin breathe and leaving you looking and feeling effortlessly cool in the summer sun. Honestly, what’s not to love?!

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TEAM ZOELLA JULY 1, 2021

Everything On Our Lust List From Collusion

With inclusive sizing and a range of unisex designs that you can look cute AF matching with your S/O in, there's certainly no harm in having a cheeky scroll in the Love Island ad break, right?

If you’re anything like us then the ASOS app is visited similarly to our holy grail social media- regularly, obsessively and with bated breath at what newness awaits us. It’s no surprise therefore that coming of age brand COLLUSION which is exclusive to the site is one we simply can’t get enough of. With inclusive sizing and a range of unisex designs that you can look cute AF matching with your S/O in, there’s certainly no harm in having a cheeky scroll in the Love Island ad break, right?

Key mentions go to the green knitted swirl co-ord that is giving 10/10 House of Sunny vibes, the satin zebra print scarf top that would look banging with a golden tan, and the unisex branded shorts for slobbing out in front of the TV in. It’s affordable, unique, and with six collaborators- students, stylists, activists, image-makers and authors- designing for the label in the past year, you know you’re on the right track for a stylish outfit you can rely on.

Which items are going straight into your basket? No judgement on the quantity of pieces here…

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TEAM ZOELLA JUNE 24, 2021

Sashay Into the Season of Love with These Failsafe Wedding Guest Looks

Besides wearing white and anything likely to upstage the bride (big no-no), dressing for a wedding is one of the best excuses out there to bag yourself a new outfit and go all out in contrasting your well loved loungewear- RIP joggers, you won't be missed.

Love isn’t cancelled! After a year of uncertainty and heartbreakingly postponed big days, weddings are slowly but surely filling our calendars again and we couldn’t be happier to celebrate with our nearest and dearest this year. Besides wearing white and anything likely to upstage the bride (big no-no), dressing for a wedding is one of the best excuses out there to bag yourself a new outfit and go all out in contrasting your well loved loungewear- RIP joggers, you won’t be missed. 

Whilst it may feel that there are endless choices in the wedding attire department, dress codes and sticking to the well worn tracks of pastels, florals, silk and tailoring mean you can’t stray far wrong in dressing appropriately for the big day in question. If you have multiple celebrations to attend this summer, consider renting a ‘fit that you otherwise might not be able to justify purchasing outright (FYI you can check out our previous post for the details) or opt for a two piece suit that you can mix and match in the future. Attending a wedding might leave you feeling pressured to buy something shiny and new for the occasion, but if the Klarna emails are piling up then consider opting for a cotton dress that can be worn more easily day to day layered with a t-shirt, or a classic slip dress design that will be in style for decades to come. 

Which outfit are you saying I do to this season?

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TEAM ZOELLA JUNE 17, 2021

Hot Weather Heroes for When It’s too Hot for Clothes

The Tesco fridges are ransacked of Pornstar Martini cans, your skin is constantly sticky with SPF and the faint 'it's coming home' chants can be heard far and wide from pubs up and down the country- yep, you guessed it, the heatwave is HERE!

The Tesco fridges are ransacked of Pornstar Martini cans, your skin is constantly sticky with SPF and the faint ‘it’s coming home’ chants can be heard far and wide from pubs up and down the country- yep, you guessed it, the heatwave is HERE! After possibly the longest winter of all time in which you’d be forgiven for entirely forgetting what a full dose of Vitamin D felt like, the sun is out and it feels bloomin’ fantastic. There’s nothing like a forecast of pure sunshine and good vibes to make you realise the U.K. ain’t half bad after all, and you best believe we’ll be soaking up every last bit of sunshine and pub garden Pimms we can get our paws on. 

In these desperate times cotton, linen and easy breezy fabrics are your BFFs.

We know what you’re thinking- what could there possibly be to complain about in this sun soaked scenario? We hear you, and the answer: getting dressed. Everything is hot, so very hot, and if wearing nada was a possibility it would probably still be too warm. In these desperate times cotton, linen and easy breezy fabrics are your BFFs, along with white t-shirts you can be 200% sure your inevitable sweat marks aren’t showing through and smock dresses that essentially feel like a ginormous tent billowing in the wind. Dressing practically for these unusually pleasant conditions is the priority, but there’s also no time like a heatwave to rock a bold print you might normally shy away from or to expose a little extra skin (if you feel comfortable) to lap up the rays and add some colour to those limbs. 

Add a bucket hat and your fave sunnies and you’re officially picnic/beach/beer garden/mini golf ready!

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TEAM ZOELLA JUNE 3, 2021

Puff Sleeve Styles To Continue Your Cottagecore Obsession

Whilst last summer you were wafting around the house twiddling your thumbs and wondering how many takeaways was too many takeaways, this time around you can waft OUTSIDE, with friends, and look fabulous doing so!

Let’s be real, Cottagecore never really left the special place it found in our heart’s back in 2020, but the trend really does show no signs of slowing does as whimsical puff sleeves are IN right now. Whilst last summer you were wafting around the house twiddling your thumbs and wondering how many takeaways was too many takeaways, this time around you can waft OUTSIDE, with friends, and look fabulous doing so! 

Dreamy pastels are normally never far away when it comes to puff sleeves, as their romantic, feminine feel is a match made in heaven with the likes of an Easter egg colour palette- add in some gingham and you’re really onto a winner! Having said that, brands such as Rixo who favour a more statement colour wheel also nail puff sleeve drama too, proving the trend need not be exclusively for those who drool at the sight of pastel pink everything upon entering the shops. 

Serving peak bottomless brunch realness, keep scrolling for the creme de la creme of puff sleeve offerings!

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TEAM ZOELLA APRIL 22, 2021

The Picnic Blanket Inspired Gingham Items You Need For Spring

If Miranda Priestly didn't deem florals groundbreaking for Spring, then we pose the second most wonderful print: gingham.

If Miranda Priestly didn’t deem florals groundbreaking for Spring, then we pose the second most wonderful print: gingham. Straight outta a British, cottagecore dream, gingham comes in many shapes, sizes and colour ways making it the ultimate evergreen trend during the Spring season. Triple points if you coordinate with your picnic blanket for all the outdoor socialising fun. 

Straight outta a British, cottagecore dream, gingham comes in many shapes, sizes and colour ways.

Pastel gingham had a real moment in 2020 as the iconic Sleeper Atlanta Dress took our Instagram feeds by storm, and this print’s timeless yet playful quirks make it a failsafe for those wanting to bridge out and add print or colour into their wardrobes. Checkerboard prints have made their way into homeware too, cementing that this easy breezy trend is here to stay for the season ahead. 

Primark has been the subject of Instagram Stories aplenty since shops reopened on the 12th April, and their selection of gingham delights is another reason to stick out those queues. Zara McDermott looked especially chic in this turquoise co-ord* from the icons at Primark HQ along with a ravishing selection of other £8 gingham goodies. Meet ya at the checkout!

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TEAM ZOELLA APRIL 8, 2021

The Nostalgic Nineties Pieces You Need To Do Kate Moss Proud

You're wearing low rise jeans, Britney is blasting through the radio and everything you're seeking in a relationship is inspired by the iconic Posh and Becks- yep, you've woken up in the '90s.

The ’90s called and they want their sh*t back…

You’re wearing low rise jeans, Britney is blasting through the radio and everything you’re seeking in a relationship is inspired by the iconic Posh and Becks- yep, you’ve woken up in the ’90s. More simplistic and toned down than its ’80s sister, the ’90s exudes cool girl, supermodel chic, with fun accessories in the form of mini bags, scrunchies and jelly shoes. If you’re a fan of playful, youthful style, this one’s for you…

’90s exudes cool girl, supermodel chic, with fun accessories in the form of mini bags, scrunchies and jelly shoes.

TikTok has been bursting with ’90s inspired ‘fits of late, many of which are helped along by the vintage and second-hand shopping revival that makes it easy to see, shop and style looks that have nostalgic influences. Alongside the wonders that the high street has to offer, Depop is high on the list of places to go for working this trend into your wardrobe, and it’s good for le old planet too!

If you’re new to the trend but wanna get in on this one quickly, here’s what you need to know, stat: slip dresses, low rise everything, light wash denim, capri pants, crop tops, halter necks, LBDs, mini skirts, chokers, cycling shorts, tie-dye and spaghetti straps galore. As this era was all about celebrity street and red carpet style, it’s always wise we look to the queens of this era when nailing a ’90s inspired look. We’re talking The Spice Girls, Kate Moss, Princess Di (yes we’re still not over her cycling shorts/athleisure looks), Jennifer Aniston, Sarah Jessica Parker, Halle Berry and Clare Danes- they are simply chefs kiss and you won’t go far wrong by following in their footsteps.

Some say to avoid the low rise fits and kitten heels, but we’re of the school of thought that there is no such thing as too Extra when it comes to this golden era of fashion. You heard it here first people…

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TEAM ZOELLA FEBRUARY 4, 2021

The Lingerie You Actually Want To Wear

If you too favour the humble granny pant and recoil in horror at a lace number that's almost certainly going too far up your you know where, we've got you covered (literally, full briefs all round) this February.

As much as we love the idea of slipping into some slinky, sexy lingerie as Valentine’s Day approaches, let’s be real and say that the fact we’ve lived in the same loungewear sets on repeat for the past 10 months probably suggests we’re more about comfort than we are sex appeal. Sorry ’bout it.

Underwear options have come a long way since the times of M&S black briefs, with a boom in online stores in particular stocking sexy but soft and often seamless underwear that feels like a second skin.

If you too favour the humble granny pant and recoil in horror at a lace number that’s almost certainly going too far up your you know where, we’ve got you covered (literally, full briefs all round) this February. And spoiler alert, comfort doesn’t have to equal boring when it comes to looks! Underwear options have come a long way since the times of M&S black briefs, with a boom in online stores in particular stocking sexy but soft and often seamless underwear that feels like a second skin. The options are endless and we’re spoilt for choice! 

Instagram savvy brands such as Dora Larsen and Womanhood are paving the way for comfort + colour + cuteness in the knicker department, offering a range of styles, coverage and contemporary designs that fit the priorities of modern women. Summed up so perfectly by Womanhood founder Tanya Robertson, “it’s no longer about choosing between comfort, style or designs that only cater to the male gaze”- we couldn’t agree more!

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TEAM ZOELLA JANUARY 28, 2021

The Essential Items Every Wardrobe Needs

In the spirit of Kate Nash and the importance of strong foundations, the skeleton of your wardrobe is where it’s at for guaranteeing you never have another ‘I have nothing to wear’ moment again.

In the spirit of Kate Nash and the importance of strong foundations, the skeleton of your wardrobe is where it’s at for guaranteeing you never have another ‘I have nothing to wear’ moment again. And whilst it might seem boring to invest in the neutral, plainer items that don’t thrill you as much as a funky leopard print number, nailing the basics gives you the option to switch in trend-led items quicker than you can press ‘add to cart’- now that’s savvy shopping if we ever did see it!

Depending on your individual style preferences, the exact essentials you opt for may differ, but regardless, your basic items will serve to compliment your personal style as it grows both through trends and general lifestyle changes.


Depending on your individual style preferences, the exact essentials you opt for may differ, but regardless, your basic items will serve to compliment your personal style as it grows both through trends and general lifestyle changes. Not only will nailing your wardrobe essentials help you to get dressed more efficiently on a busy morning (oh for the days when we used to leave the house), but it will also help you cut down on the £40 here and £60 there high-street orders that happen every once in a while but never seem to add much va-va-voom to your rail …


It really is as simple as that! Jeans that hug you perfectly, classic tops that can be layered or worn alone all year round, timeless outerwear in the form of a trench or leather jacket, white shirts that can be dressed up or down, ankle boots, trainers and heels you know you won’t need to buy Compeed for, and you’re well on your way to capsule wardrobe perfection!

Blazers

White Shirt

Neutral Trousers

Coats

Jeans

Layering Tops

Shoes

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