TEAM ZOELLA APRIL 8, 2021

The Nostalgic Nineties Pieces You Need To Do Kate Moss Proud

You're wearing low rise jeans, Britney is blasting through the radio and everything you're seeking in a relationship is inspired by the iconic Posh and Becks- yep, you've woken up in the '90s.

The ’90s called and they want their sh*t back…

You’re wearing low rise jeans, Britney is blasting through the radio and everything you’re seeking in a relationship is inspired by the iconic Posh and Becks- yep, you’ve woken up in the ’90s. More simplistic and toned down than its ’80s sister, the ’90s exudes cool girl, supermodel chic, with fun accessories in the form of mini bags, scrunchies and jelly shoes. If you’re a fan of playful, youthful style, this one’s for you…

’90s exudes cool girl, supermodel chic, with fun accessories in the form of mini bags, scrunchies and jelly shoes.

TikTok has been bursting with ’90s inspired ‘fits of late, many of which are helped along by the vintage and second-hand shopping revival that makes it easy to see, shop and style looks that have nostalgic influences. Alongside the wonders that the high street has to offer, Depop is high on the list of places to go for working this trend into your wardrobe, and it’s good for le old planet too!

If you’re new to the trend but wanna get in on this one quickly, here’s what you need to know, stat: slip dresses, low rise everything, light wash denim, capri pants, crop tops, halter necks, LBDs, mini skirts, chokers, cycling shorts, tie-dye and spaghetti straps galore. As this era was all about celebrity street and red carpet style, it’s always wise we look to the queens of this era when nailing a ’90s inspired look. We’re talking The Spice Girls, Kate Moss, Princess Di (yes we’re still not over her cycling shorts/athleisure looks), Jennifer Aniston, Sarah Jessica Parker, Halle Berry and Clare Danes- they are simply chefs kiss and you won’t go far wrong by following in their footsteps.

Some say to avoid the low rise fits and kitten heels, but we’re of the school of thought that there is no such thing as too Extra when it comes to this golden era of fashion. You heard it here first people…

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TEAM ZOELLA MARCH 25, 2021

Denim: Completed it. An Extensive Run Down of the Best, Essential Pairs of Jeans In Every Cut

Whether you're about the flared, ripped, mom, skinny, straight leg or relaxed cut, finding the brand and fit of jeans that make you feel 10/10 in front of the mirror is always worth your time...

Now we know what you’re thinking: shopping for denim is up there with buying activewear or bin bags- part of an entirely non-enjoyable shopping experience but a sadly necessary one. But it’s worth pausing to remember that if there’s one small comfort that can be found from lockdown (along with lunch time showers and pyjama bottom Zoom calls) it’s being able to curate, order, try on and decide on your difficult-to-find clothing items from the comfort of your cosy bedroom. Hello post pandemic dinner looks- finding the perfect ‘jeans and a nice top’ bottoms just got a wholeee lot easier.

Denim shopping is the pinnacle of long-term wardrobe gratification that’s worth the initial struggle.

With that being said, if you’re feeling overwhelmed by the extensive mom, dad, boyfriend, girlfriend (aunt and uncle jeans anyone?) debacle, you’ve come to the right place! Not only are there endless styles to choose from, but the choice of where to spend your money can be a confusing one too. At one end of the spectrum we have the likes of Gap, Topshop, Mango and Zara- the locations you might want to frequent for your trend led denim picks like flares or super relaxed, wide leg jeans you know only work for certain looks and moods. But combine these picks with your ride or die, ‘can’t live without’ jeans from Levi’s, Frame, & Other Stories and Abercrombie and boom, jean wardrobe: completed it. Narrowing down and checking out the contenders for your perfect fit jeans might not be as easy as your Friday night takeaway ordering (stuffed crust x2 please), but denim shopping is the pinnacle of long-term wardrobe gratification that’s worth the initial struggle. 

Whether you’re about the flared, ripped, mom, skinny, straight leg or relaxed cut, finding the brand and fit of jeans that make you feel 10/10 in front of the mirror is always worth your time…

Mom

Skinny

Straight

Dad

Flared

High Waisted

Ripped

White

Relaxed

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TEAM ZOELLA JANUARY 28, 2021

The Essential Items Every Wardrobe Needs

In the spirit of Kate Nash and the importance of strong foundations, the skeleton of your wardrobe is where it’s at for guaranteeing you never have another ‘I have nothing to wear’ moment again.

In the spirit of Kate Nash and the importance of strong foundations, the skeleton of your wardrobe is where it’s at for guaranteeing you never have another ‘I have nothing to wear’ moment again. And whilst it might seem boring to invest in the neutral, plainer items that don’t thrill you as much as a funky leopard print number, nailing the basics gives you the option to switch in trend-led items quicker than you can press ‘add to cart’- now that’s savvy shopping if we ever did see it!

Depending on your individual style preferences, the exact essentials you opt for may differ, but regardless, your basic items will serve to compliment your personal style as it grows both through trends and general lifestyle changes.


Depending on your individual style preferences, the exact essentials you opt for may differ, but regardless, your basic items will serve to compliment your personal style as it grows both through trends and general lifestyle changes. Not only will nailing your wardrobe essentials help you to get dressed more efficiently on a busy morning (oh for the days when we used to leave the house), but it will also help you cut down on the £40 here and £60 there high-street orders that happen every once in a while but never seem to add much va-va-voom to your rail …


It really is as simple as that! Jeans that hug you perfectly, classic tops that can be layered or worn alone all year round, timeless outerwear in the form of a trench or leather jacket, white shirts that can be dressed up or down, ankle boots, trainers and heels you know you won’t need to buy Compeed for, and you’re well on your way to capsule wardrobe perfection!

Blazers

White Shirt

Neutral Trousers

Coats

Jeans

Layering Tops

Shoes

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TEAM ZOELLA JANUARY 21, 2021

Period Drama Inspired Fashion

Let us introduce: 'Regencycore'. Similarly to Cottagecore in its TikTok and Instagram origins, the phrase was coined following the influence of Netflix's latest hit Bridgerton, which has seen the appetite for period drama inspired fashion skyrocket.

Between Bridgerton, The Crown and The Queen’s Gambit, it’s clear that the escapism we seek from an evening of Netflix has transcended beyond simply a different reality, but to a different time period altogether. Let us introduce: ‘Regencycore’. Similarly to Cottagecore in its TikTok and Instagram origins, the phrase was coined following the influence of Netflix’s latest hit Bridgerton, which has seen the appetite for period drama inspired fashion skyrocket. 

From empire waistlines to pastel hues, pearl headbands, lace detailing and corseted silhouettes, it’s the ultimate throwback in romantic, whimsical dressing.

From empire waistlines to pastel hues, pearl headbands, lace detailing and corseted silhouettes, it’s the ultimate throwback in romantic, whimsical dressing. Decadence is the key here- minimalist, scandi dressers look away because this trend is rooted in more being more. And whilst it might seem that there are limited occasions with which you can get away with a pearl detailed blouse or renaissance inspired corset, the magic of regal dressing can be found in the small details synonymous with the trend that can be subtle but instantly recognisable. 

According to fashion intelligence outlet Lyst, searches for Regencycore fashion have gone wild following the Internet’s Jane Austen worthy love affair with Bridgerton, as searches for corsets were up 123%, pearl and feather headbands up 49%, long gloves up 23% and empire line dresses up a whole 93%. It’s clear that it’s not just the Duke and his spoon that have made a lasting impression on viewers.

Regencycore is reigning over the fashion world in 2021, and if it means an excuse to rewatch Bridgerton for the second (read: fifth) time running then so be it…

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TEAM ZOELLA JANUARY 7, 2021

4 Need-To-Know Trends For 2021

Say hello to puff-sleeved everything (thanks for the inspo Bridgerton), baseball caps, pastels galore and hip detail trousers that are enough to make our bank balance feel a little on the apprehensive side.

Whilst we might not have got to wear much of our wardrobes in 2020, (except for loungewear, plenty of loungewear), we can’t help but look ahead to the next few months and the slither of optimism we feel, and wonder … what are we going to WEAR? How exciting it feels to have that question pop up in our minds! For so long now many of us have lost our sense of self and the joy in dressing, whether that be in your glad-rags and fave lipstick or just your classic jeans (who?) and a nice top, it always feels good to look good in your outfit!

Giving you the low-down on the best places to shop and be ahead of the curve when bottomless brunch and dancing till our feet hurt becomes available

So despite the current lockdown measures and lack of calendar invites, our ears most definitely pricked up as we heard about the 2021 fashion trends that will be making their way into an online cart near us ASAP. We’ve narrowed down just 4 of the key trends for the year ahead, giving you the low-down on the best places to shop and be ahead of the curve when bottomless brunch and dancing till our feet hurt becomes available- and boy oh boy are we excited!

Say hello to puff-sleeved everything (thanks for the inspo Bridgerton), baseball caps, pastels galore and hip detail trousers that are enough to make our bank balance feel a little on the apprehensive side…

Puff Sleeves

Baseball Caps

Hip Detail Trousers

Pastels Galore

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