TikTok has brought us many a joy, from Francis Bourgeois to feta pasta, it’s safe to say that thanks to this weird and wonderful app our lives are a little brighter for it. If you thought your For You Page had peaked before seeing this new summer fashion trend though, consider yourself severely mistaken. Introducing: Coastal Grandma chic.
The term was coined by TikTok user Lex Nicoleta and is characterised as clothing suitable for the life of an affluent older woman during the summer season, most likely found living in a quaint coastal town and enjoying a glass of Sauvignon blanc at midday, just because. Think linen trousers, straw bucket hats, white open shirts and Birkenstocks, the trend is all about embodying what it means to live a life that’s effortlessly and unapologetically relaxed to the max. Imagine the beautiful older women seen in Nancy Myers films like It’s Complicated and Something’s Gotta Give, and bingo, Coastal Grandma.
If you’re a farmers market, fresh pastries, beach walks, organic fruit, linen bedsheets and Waterstones cafe kinda person, this trend is for you. Grab your cucumber water, deckchair and SPF 50 because this summer is about pure escapism. Google, play “This Will Be (an Everlasting Love)…
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