There are endless reasons to love a daily (read: hourly) scroll on TikTok, from the animal videos that make you teary to the trending dances that seem easy but couldn’t be further from the truth, it’s a hub of feel-good (take that with a pinch of salt as with any social media platform) and many of us would have felt a whole lot more isolated throughout 2020 without it.
Small business TikTok has seen new brands go from zero to hero quicker than Hercules himself.
As well as providing truly endless entertainment, the explosion in popularity of the app since lockdown first began has seen it take centre stage as the place to find all things new, innovative, novel and one of a kind when it comes to hacks and new products and brands. Small business TikTok is one such facet of the app that has seen new brands go from zero to hero quicker than Hercules himself, with the humble For You Page helping give exposure and love to Gen Z businesses taking the world by storm.
Keep reading for the lowdown on the small business beauties worth adding to your saved folder …
Founded by London style blogger Jodie Marriott-Baker, Carb Club is the ultimate gift for a foodie friend or pasta lover that wants to add a little bit of spice to their kitchenware. Carb Club’s collection of colourful bowls took Tiktok by storm earlier this year, with the initial launch selling out in just 17 minutes! These coveted carb lovers dream designs are hand-painted in London, and have the option to be personalised too if you’re lucky enough to secure an order. With mugs potentially joining the lineup of products for the next drop too, we see big and bright things for Carb Club’s future.
DBL Jewelry Co
If amassing 52 million likes (yes you read that correctly) wasn’t enough, perhaps their features in Forbes and Buzzfeed, in combination with their highly sought after designs are enough to cement DBL Jewelry as a key player in the affordable jewellery market is. At just aged 19, Liv Portillo (founder of the brand) says “free, organic social media marketing on Instagram and TikTok at the height of the pandemic helped catapult her sales”. Give them a follow for peak hot girl summer accessories.
With almost half a million followers on TikTok, the name Brownie God really does speak for itself as to why the business has catapulted to success with their indulgent, personalised and unique brownie designs. The business started from humble beginnings, selling handmade brownies at a market stall in St. Pauls, London which now seems a far cry from their international following of thousands and engaged community who just freaking love brownies!
Prints by GG
Maximalist interior lovers, this one’s for you! Selling funky prints, stickers, homeware and stationery, Prints by GG encapsulates everything bold, bright and beautiful about shopping small and the individuality of products that can be found on TIkTok. The brand is a one-woman show founded by Georgia who lost her job during the pandemic and turned to her love of art and design to see her through. Her mantra trinket dishes are true hot girl bedside table vibes, and with over 1 million TikTok likes in total, it’s not hard to see why the brand has gained such huge popularity.
Partner in Wine
Lucy discovered a gap in the market when she was on her way to meet her bestie post lockdown 1.0 for a vino in the sun! By the time she got there, her wine was warm and she couldn’t find a product available that kept her 750 ml beverages chilled that also looked great, and so Partner in Wine was born. As well as bottles you can also pick up tumblers in an array of amazing colours as well as their latest launch – a 550ml insulated cup with a straw, perfect for your iced coffee. The Partner in Wine TikTok account is great for seeing BTS content and the product in use, but you can also see loads of great wine recommendations and of course hilarious vids.
Sherbet Lemons Store
Our love for handmade, small scale bespoke fashion is no secret and Sherbet Lemons have nailed much sought after trendy styles but with sustainable roots- what’s not to love?! With everything from hot pants, to halter necks and scrunchies to cycling shorts, it’s a one stop shop for outfits that really do the talking. In need of a Pride look? Sherbet Lemons have got your back.
Allie Josie Studio
Founded by 26-year-old Liverpudlian Allie Davies, Allie Josie Studio makes handmade home accessories for a “groovy, happy home”. Punch needling is the name of the game here, offering adorably retro wall art and coasters that draw on 70s influences and feel-good quotes. Perfect for a pal moving home or to brighten up a sparse looking shelf or wall.
A true one of a kind product that only TikTok could blow up, the Contour Cube is designed to “contour and sculpt your face, tighten pores, de-puff eye bags and add radiance to your skin”. Created, patented and produced in Australia, the Contour Cube is a unique and intriguing innovation that has us questioning if we’ve been doing skincare wrong all this time.
Currently sold out due to their popularity Alexander Row handbags are beautifully crafted by Rowanne. Structured bags with silver hardware, these beauties go with every outfit. Rowanne packages them up herself with a branded dust bag and a gorgeous navy luxury box. The first collection is now sold out but you can find sneak peeks of what’s to come in the second as well as outfit ideas and satisfying packing videos on TikTok.
Mama Claudia was started by, well, a mum called Claudia who wanted to provide other parents with good quality baby essentials at a great value. Her pastel silicone weaning selection is both adorable and genius so we know exactly where to go when our babies are done with the bottle. All run from her hometown of Portadown in Northern Ireland Claudia’s TikTok is packed full of product demos, packaging videos and brilliant baby content.