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TEAM ZOELLA FEBRUARY 4, 2021

The Lingerie You Actually Want To Wear

If you too favour the humble granny pant and recoil in horror at a lace number that's almost certainly going too far up your you know where, we've got you covered (literally, full briefs all round) this February.

As much as we love the idea of slipping into some slinky, sexy lingerie as Valentine’s Day approaches, let’s be real and say that the fact we’ve lived in the same loungewear sets on repeat for the past 10 months probably suggests we’re more about comfort than we are sex appeal. Sorry ’bout it.

Underwear options have come a long way since the times of M&S black briefs, with a boom in online stores in particular stocking sexy but soft and often seamless underwear that feels like a second skin.

If you too favour the humble granny pant and recoil in horror at a lace number that’s almost certainly going too far up your you know where, we’ve got you covered (literally, full briefs all round) this February. And spoiler alert, comfort doesn’t have to equal boring when it comes to looks! Underwear options have come a long way since the times of M&S black briefs, with a boom in online stores in particular stocking sexy but soft and often seamless underwear that feels like a second skin. The options are endless and we’re spoilt for choice! 

Instagram savvy brands such as Dora Larsen and Womanhood are paving the way for comfort + colour + cuteness in the knicker department, offering a range of styles, coverage and contemporary designs that fit the priorities of modern women. Summed up so perfectly by Womanhood founder Tanya Robertson, “it’s no longer about choosing between comfort, style or designs that only cater to the male gaze”- we couldn’t agree more!

*This post contains ad-affiliate links

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