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TEAM ZOELLA JULY 21, 2020

13 Questions With Karina AKA @Styleidealist

One of our favourite follows of 2020, we caught up with fashion blogger Karina about pursuing her dream career.

First of all how are you and how are you coping in lockdown?

At first, not very well! After being made redundant from my job and leaving in February, I decided to take a leap of faith and go full time self-employed in March – what timing! 

I lost a lot of my jobs and worried a lot about how I was going to support myself and what I was going to do… but I realised I needed this time to figure it out. I gave myself time to think about all the things that bring me joy and for me, that was writing, creating content and working on me, my confidence and personal development. Even though it’s been hard, I know I’ll look back and feel so grateful for the time I allowed myself to work on me and what I want. 

Tell us about how you got into fashion blogging?

I started my blog whilst in a dead-end job in 2014. I really didn’t enjoy my job and wasn’t feeling challenged so I decided to create The Style Idealist! It was a space just for me where I had complete creative control and no one could interfere. I would work full time in the week then concentrate on writing blog posts and creating content at weekends….

It has and always will be an amazing form of escapism. I’m so proud that I managed to turn a real sad and negative time with my work and create something for myself.

What inspires you?

So many things! Pinterest, books, movies, TV shows and my family. I try not to get too much inspiration from Instagram as I don’t want to fall into the trap of succumbing to trends. It’s important to be yourself, that’s what makes you unique! 

We’re obsessed with your style, how would you describe it?

Thank you so much! I’d say it’s feminine, effortless, colourful and joyful. Forget trends and wear what makes you feel good is my motto! 

What do you think is the best thing about social media?

Finding your people and building a community most definitely. When I shared my story about leaving toxic workplaces, the anxiety I felt over turning 30 and not feeling like I had done enough or be where I thought I’d be, I realised that I’m not alone in thinking that. And it’s nice to not feel alone in your thoughts sometimes. 

Tell us about some of your favourite clothing brands?

Oh this is a hard one! I would say Daily Sleeper and they’re incredible handmade, 100% linen dresses are incredible and make me feel amazing. I’d also say Kitri Studio and Palone’s have some incredible statement pieces which have a real high quality fit – as a mid size gal it’s not always easy to find quality fitting clothes, so these are definitely my go-to. 

How do you shop at the moment and what is your process for discovering trends?

Since lockdown I definitely shop a lot differently now. I don’t feel the need to have constantly new in and focusing on ways to style items. For example 5 outfits with one pair of jeans or a blazer three ways! This way I got lot more wear out of my clothes and less likely to wake up wondering what the hell to wear today! 

What are you currently working on?

I’m currently working on a few campaigns with some of my favourite brands – which is such a dream to say (well, write lol). I’m also working on more style content including ‘how to build a midsize capsule wardrobe’, ‘ways to wear’ and writing around personal development in your thirties on my blog – think everything from confidence, acceptable and relationship chat! 

Who are some of your current favourite follows online?

@AfricaBrooke

@turning30coach 

@ghenetactually

@inmysundaybest 

@nicoleocran

@iamkristabel

@fashionenth

What do you always carry with you?

My mask and hand sanitizer – its 2020 after all. Plus usually my book ‘My sister the serial killer’ (it’s SO good) plus a bright lipstick because it always lifts my mood! 

What does your perfect weekend look like?

I’m really hoping for a staycation in the next few weeks so right now my perfect weekend would be in the Cotswolds with my husband and cockapoo Cooper. Long walks, good food and great views! 

If you could only eat one meal again what would it be?

I’m so torn between pizza and lasagne. I think it has to be Pizza. 

If you could give one positive message to our followers what would it be?

Embrace everything that makes you, YOU. It’s also never too late to find and do what makes you happy 💖

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