SHARE
TEAM ZOELLA FEBRUARY 7, 2020

In Conversation With Matt Gunn

In Conversation With is a new series we're dedicating to championing businesses both local to us and further afield.

In Conversation With is a new series we’re dedicating to championing businesses both local to us and further afield. In each series, we chat to seasoned business owners, start-ups, independent creatives, visionaries and founders from a whole bunch of industries to share their inspiring stories.

We’ll be asking them everything from how they started out in their careers to the biggest misconceptions about their jobs and how they stay motivated in their line of work.

It’s a bit of an institution round these parts and the holy grail of romantic bouquets

We’re kicking off the series with our favourite floral creative, Matthew Gunn of Gunn’s Florist in Brighton. It’s a bit of an institution round these parts and the holy grail of romantic bouquets, dried flowers and succulents. What Matt doesn’t know about peonies and plants simply ain’t worth knowing!

How did you become a florist?

I started as a Saturday boy. And went on to manage our castle square store at 16. I m the fourth generation of my family to be a florist.

Did you have any formal training or was it something you just learned on the job?

I learned on the job & through years of observation, really, I used to hang out in the shop after school and during school holidays. Sometimes it was the only way to get to see my parents as they were both florists.


What’s the most misconceived idea about floristry?

That it’s just a nice job.

What’s the best thing about your job?

The challenge of it, I love it!


What’s the best thing about working in Brighton?

Working in Brighton is always taken for granted until you go to other towns, they just don’t have the vibrancy.

Working in Brighton is always taken for granted until you go to other towns, they just don’t have the vibrancy.

What inspires you to create each day?

My inspiration is the product itself, that’s what gets me up & in every day.

Any advice for anyone who wants to start their own floristry business?

Just go for it!

What’s the one bit of advice you wish you knew when you started out?

How much the job consumes you.

How do you see floristry changing in the future?

More homegrown produce & sustainability overall.

Have you got a standout career moment that makes you feel SUPER proud?

Making a posy for the queen!

How would you describe your floristry style?

Romantic.

Do you have a fave flower / plant?

I just love quality, no favourites

I just love quality, no favourites

Thoughts on the rising popularity of house plants, why do you think this is?

The green movement.

Do you have any tips for arranging our bouquets at home / making them last longer?

Take the leaves off, recut & change the water every few days.

What’s your favourite season as a florist?

May – June is the season when nature comes alive.

Wedding florals or Christmas wreaths?

Wedding

Peonies or roses?

Roses

Bold and bright or simple and elegant?

Simple & elegant or structure – I’m into that!

Cheese plant or fiddle leaf fig?

I have both!

Dried or fresh?

Fresh as many dry!

Follow Matt and Gunns on Instagram here. Find the Gunns website here.

Have you got a business you’d like us to feature? Get in touch!

2
Leave a Reply

avatar
2 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
2 Comment authors
BriannaLom Recent comment authors
newest oldest most voted
Lom
Guest
Lom

beautiful shop! Floristry is hard, but hes doing a great job!

Brianna
Guest
Brianna

OMG what a cute shop 🙂
Brianna | briannamarielifestyle.com/

Get it while it's hot!

Sign up to receive our email, delivering the latest stories straight to your inbox.